Deepfake Celebrity Ad Investment Scam Explained

One of the methods investment fraudsters have used most often in recent times is fake video and imagery of well-known people produced with artificial intelligence. This article covers the method for information purposes.

🎭 How Is the Trap Set?

The face and voice of a well-known businessperson, TV presenter or public official are imitated with deepfake technology. In the fake video, this person appears to recommend a so-called "investment opportunity". The aim is to exploit the trust that a familiar face creates.

🪤 The Redirection Mechanism

The link in the ad leads to an unlicensed platform or to a registration form. A person calling as an "adviser" then promises high returns from a small start and tries to get more and more money transferred.

🔎 How to Tell the Difference

• A well-known name promising "guaranteed profit" is not credible.
• Videos may show lip-sync mismatches and unnatural expressions.
• Platforms reached through an ad, rather than an official source, are suspicious.

🛡️ Checks Before Investing

• A platform's authorisation can be verified in the list of intermediary institutions of the Capital Markets Board (SPK).
• A claim made in an ad can be confirmed through the person's official accounts.
• Verified sources are more reliable than promotional links.

❓ Frequently Asked Questions